The RCV Inbound Marketing Machine is designed to provide: - Closed-Loop
(Internet) Inbound Marketing System designed to (get found) by the right prospects -- through search
engines, blogs, the blogosphere and social media, all important Internet marketing techniques that
capture more leads using Internet marketing best practices -- through landing pages, lead intelligence
and marketing analytics.
- Integration: CRM + Hub + Website +
Content
- Features: SEO, Analytics, Social Networking, Social News, Social Media, Blog,
lead intelligence, marketing analytics, CRM, and weekly refresh of content in 140
languages.
- Purpose: Getting your company found and driving traffic on global scale
to website
- Function: Collection of inquires and convergence of leads, plus management of sales process
on Outbound side. Provides data to determine and manage marketing function within company.
- Scope:
Provides data and analytics to manage environment and make dynamic changes to adapt to viral marketing
requirements on Inbound side and flexibility to adjust and manage Outbound side with predictability
and repeatability.
- Provide consulting assistance and oversight of your
environment and platform plus coaching on PR delivery of content and advertisement deployment.
- Leadership training on financial model, forecast
developement, sales predictability and maintainability.
Leadership training on financial model, forecast developement, sales predictability
and maintainability.
Global Market Hub is in the business of helping small to medium sized companies realize the power of the Internet. With the
number of users on the World-Wide-Web approaching one billion around the world, along with emerging middle class in China,
India, Russia, South Africa, Turkey, Nigeria, Vietnam, Indonesia, Mexico, and Brazil, your company will need to develop sales
and marketing strategies to market your goods and services on a global scale.
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RCV Sales and Marketing Training Programs.
RCV
develops Business Market Management Processes that assist companies in understanding, creating, and delivering value for products
and services for specific market segments globally. RCV provides training for sales and marketing
groups who have the responsibility to deliver value offerings to their clients.
RCV follows the Business Market Processes, developed by James C. Anderson & James A. Narus, to help companies
understand, create and deliver value. This process includes:
Ø
Understanding Value o
Crafting Market Strategy o
Understanding Firms as Customers o
Market Sensing
Ø
Creating Value o
Managing Market Offerings o
New Offering Realization o
Business Channel Management
Ø
Delivering Value o
Gaining Customers o
Sustaining Reseller Partnerships o
Sustaining Customer Relationships
The Business Market
Processes is designed around these guiding principles
Regarding Value as the Cornerstone Focus on
Business Market Processes Stress Doing Business across Borders Accentuate Working Relationships
and Business Networks (Social Networks)
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Could your company be leaving dollars on the table by charging too little for your goods or services?
Do you find yourself trying to explain differences in pricing structures to customers?
Are you giving
away more and more services which customers appreciate but refuse to pay for?
Are you chasing competitors’
prices to the point of profitless volume?
Is your company getting found
by search engines, and the global population?
"With
the billion-user Internet, customers can broadcast their opinions about a product. They can link up with like-minded consumer
groups and sway public opinion, not to mention company behavior. "
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